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What are you searching for?
See who else made the top 10.
April 24, 2024
By: Rachel Klemovitch
Assistant Editor
The Cosmetify 2024 Index reveals the most popular beauty retailers of 2023. Sephora ranks number one, with the highest organic search traffic of 16,100,000 and an Instagram following of 22.1 million. Beauty Bay saw a balanced performance with 909,100 in organic search traffic and an Instagram engagement rate of 0.10% and a follower base of 1.9 million. Beauty Bay is a UK-based online retailer known for offering various cosmetics and beauty products. Ulta Beauty and Nykaa share third place. Ulta Beauty had a strong organic search presence with 10.3 million hits and a significant Instagram following of 7.2 million. Nykaa had lower search traffic and fewer followers, but a slightly better engagement rate of 0.03%. Nykaa is an Indian e-commerce company.
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